"Do I even need a website when I've already got a Facebook page?" is one of the most common questions small business owners ask — and it's a fair one. A Facebook page is free, familiar, and where a lot of your customers already are. But a page and a website do different jobs, and treating one as a replacement for the other quietly costs businesses customers. This guide gives an honest comparison: what a Facebook page does well, where it falls short, what a website does that a page simply can't, and how to decide what your business actually needs.
What a Facebook page does well
Let's give the Facebook page its due, because it's genuinely useful. It's free and quick to set up. It's brilliant for reach — posting updates, photos and offers that show up in the feeds of people who follow you, and that can be shared. It has social proof built in through likes, comments and reviews. And it's a comfortable, familiar place for customers to message you. For staying in touch with an existing audience and keeping your business visible day to day, a Facebook page is a real asset. The mistake isn't using one — it's relying on it as your entire online presence.
Where a Facebook page falls short
The limits show up the moment someone's trying to actually find you or buy from you. A Facebook page barely appears in Google search, so when a customer googles "spa in Seminyak" or your business by name, a page often won't surface the way a website does — you're invisible to everyone searching outside Facebook. It looks the same as every other page, so it's hard to stand out or look established. It's a clumsy place to show a full menu, list services and prices, or take a proper booking or payment. And crucially, you don't control it: the layout, the reach, even whether your posts are seen are all decided by Facebook's algorithm, not you.
What a website does that a page can't
A website fills exactly the gaps a Facebook page leaves. It can rank on Google, so customers searching for what you offer can find you — this alone brings in people a page never would. It looks professional and distinct, which builds trust in a way a generic page can't. It's built to do business: show your full offering, take bookings, sell products, capture enquiries, all laid out the way you want. And it works around the clock as your own storefront, doing its job whether or not you've posted this week. A website is where a curious visitor becomes a paying customer.
The "rented land" problem
Here's the deeper issue with relying only on a Facebook page: you're building your business on land you don't own. Facebook controls the reach, the rules and the presentation, and it can change any of them — reduce how many followers see your posts, alter the layout, or in a worst case suspend your page and take your audience with it. It happens, and when it does there's little you can do. Your website, by contrast, is yours. You own the domain, the content and the customer relationships. Building your presence on your own website, with social pages feeding into it, means you're never one algorithm change away from losing your shopfront.
Why the answer is usually both
This isn't really a versus. The businesses that do best online use the two together, each for what it's good at. The Facebook page does reach: it keeps you visible, lets you post, and gives people a familiar way to engage and share. The website does conversion: it's where people who found you — via Google, a friend, or your Facebook page — go to see everything, trust you, and book or buy. Point your Facebook page at your website, and let your website capture and keep the customers your page helps you reach. Together they cover the whole journey; alone, each leaves money on the table.
If you can only do one, start here
If time or budget means you truly can only set up one thing right now, get the website — because it's the piece you own and the piece that turns interest into customers, and you can always add or keep a Facebook page alongside it. That said, with modern tools a simple website is fast and inexpensive enough that "only one" is rarely a real constraint. The honest answer for almost every small business is: keep the page for reach, add the website for everything else, and connect the two.
Putting it together
A Facebook page and a website aren't competitors — they're teammates. The page is excellent for reach and staying visible, but it's rented land that barely shows on Google and isn't built to sell. A website is your own space that ranks, builds trust, and does business 24/7. Most small businesses need both, with the page feeding people to the site. If you must choose one, choose the one you own — and these days, you rarely have to choose at all.
Krubly gives you the website half of that pairing, fast: describe your business once and get a professional, mobile-first site that ranks on Google, takes bookings or payments, and captures every enquiry in a built-in CRM — the storefront your Facebook page can point customers to. Own your online home, and let social do the reach.